Designing with Perspective

I’m Jen London, the creative mind behind London Perspective, a design and branding studio based in Southern Indiana—just across the river from Louisville, Kentucky. I live there with my husband, JC, and our two daughters, Giovanna and Francesca.

I officially launched London Perspective in 2014, blending my background in journalism, my passion for design, and my love of storytelling. By day, I teach high school journalism and student media—a role that continually sharpens my creativity, patience, and eye for detail. By night (and weekends), I channel that same energy into crafting distinctive print and digital designs for weddings, educators, and business clients who value beauty, creativity, and meaning. I believe every project tells a story, whether it’s the story of a business, a relationship, or a simple handwritten note, and I’m committed to helping you bring that story to life with style and precision.

Outside of work, I’m an avid reader, traveler, Oxford comma fan, and lifelong learner. My time studying and teaching abroad in Baumholder, Germany, gave me the chance to explore Spain, England, the Netherlands, and my favorite destination, Italy. Those experiences continue to inspire my appreciation for design, culture, and the beauty found in everyday details. I’m also a die-hard Louisville City FC fan, and you can find me at many of their home matches on your average Saturday evening during soccer season. My family hails from Chicago, so we are also all-things-Chicago-sports fans, especially the Bears.

education + experience

Ball State University

2013-2015
Master's of Arts in Curriculum & Technology
GPA: 4.0

Ball State University

2007-2011
Bachelor's of Science in Secondary English Education & Journalism Graphics
GPA: 3.66

Indiana High School Press Association

Member since 2021

Society for News Design

Member since 2007

National Council for Teachers of English

Member since 2010